design that balances
elegance
+chaos

YOU'RE HERE BY DESIGN

Or maybe for design. Venus in Scorpio is a boutique design and branding agency. Passionate and intense by nature,we care about your brand. A lot.

Your brand is an extension of you, and its visual identity is pivotal in shaping its overall perception and impression. At Venus in Scorpio, we specialize in curating bespoke brand experiences that resonate with luxury and ethereal sophistication. Our boutique agency offers services including brand positioning, brand identity, design for print, website design, and bespoke packaging. Founded by Kristen O'Donnell, a Brooklyn-based digital creative and strategist with nearly a decade in digital media, Venus in Scorpio leverages her experience at Spotify, Fox Networks, FX, and National Geographic to craft compelling narratives and visual identities.

We excel in branding and advertising across luxury, tech, podcasts, and retail, pushing the boundaries of creativity to deliver exceptional results. Our mission is to enhance the world’s beauty through art and design, blending elegance with a touch of chaos to create visually stunning and memorable brand experiences. Let us adapt our unique style to elevate your brand to new heights of luxury and distinction.

specializing in

brand identity + logo design
creative strategy
digital advertising
product + package design

featured work

^01.Spotify Live

rebranding strategy
user experience
product strategy

Spotify Live is a tool that allows creators to go ‘live’ and broadcast to fans. To grow MAU for Live content, we sought to integrate the listening experience from the standalone Live app into the main client, scaling the content experience to our existing user base and eliminating the friction of needing to install a separate app to listen.

Users stories narrowed our focus to 3 areas: [1] As a user, I want to be able to find live content without downloading a new app [2] As a user, I want to know what shows are going live and when [3] As a user, I want to be reminded when a show I like is going live

We hypothesized previously that we would likely need to integrate parts of the live app into our main app if we wanted to scale, now having more clear understanding of what that integration would look like. The prototypes we aligned on for testing included [1] entry points [2] live room pages [3] notifications

We had a soft launch with the MVP product to stress test the functionality of live listening in the main app, get a baseline measurement of the funnel, and inform the product in the future phases. In parallel to launch, we also prepared for future iterations

^02.Microsoft Surface

user interface
user experience
advertising
custom content

This project involved creating interactive video ads, which were run across various streaming platforms including Hulu, FX Now, and FOX Now.

Microsoft Surface was integrated into episodes 208 and 209 of Lethal Weapon. The goal was to have the ad be a ‘story stretch’, which aired during the commercial break in pod A. This gave the feel that the ad was an extension of the show.

Custom footage was shot for both the linear TV spot and the engagement unit The unit was a ’choose your own adventure’, giving users the option to choose how Scorsese reacts. Like the linear execution, this was locked into pod A of the same break for every stream.

Objectives:
Brand promotion, in unit engagement, + brand lift
Solutions
Direct talent integration, choose your own adventure units, + episode sponsorships
Results:
+240% above guaranteed interactions per user
+7% lift in brand preference

IAC Winner - Best Technology Rich Media Online Ad

^{FIRST AD |
VIEW DEMO}

^{SECOND AD |
VIEW DEMO}

^03.Put it in My Mouth Podcast

logo design
brand design
art direction

Put it in my Mouth podcast came to me with their vision - a woman fronted podcast with a very irreverent take on the food industry

I worked to distill the essence of the brand into a powerful and unique visual identity. The podcast is a lighthearted, fun commentary on the food industry. The main ask of this project was to come up with branding and a logo that could capture a disco, retro undertone while easily translating into merchandise like stickers, t-shirts, and hoodies.