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YOU'RE HERE BY DESIGN

Or maybe for design. People with Venus in Scorpio are The Enigmas. And with the passion and intensity that this placement creates, the ethos and identity of your brand will be realized and expressed to its core.

Venus is the planet that helps us understand ourselves and others best. Combined with the depth of Scorpio, Venus in Scorpio can really truly understand the essential nature of who a person is deep down, well below the surface. Venus in Scorpio is the culimnation of the creative pursuits by Kristen O'Donnell, a Brooklyn-based digital creative and strategist. The brand is a love letter to my deep interest and almost obsessive pursuit of art and design. Since 2016, I've worked professionally in the digital advertising and media space, creating award-winning campaigns for brands like Microsoft, Target, and L'Oreal.

My most recent experience was at Spotify, focusing on product features for creators, strategizing and implemening innovative features to core products. In addition to my profession around tech innovation + strategy, I've worked on a variety of freelance design projects. I'm a self-taught designer, meaning that I am willing to experiment and test the boundaries of what's possible.

My end goal is to make the world more beautiful in the only way I know how: art and design. I'm versed in a variety of mediums, including web, but have a longstanding background working on physical pieces, mainly with acrylics. During my time at University, I studied Interactive Media which provided me with a foundation for web and front-end design. My style is a mix of elegance and chaos, though I am keen on adapting my individual style to fit your brand's specific needs.

services

brand identity + logo design
creative strategy
digital advertising
product + package design

featured work

^01.Spotify Live

rebranding strategy
user experience
product strategy

Spotify Live is a tool that allows creators to go ‘live’ and broadcast to fans. To grow MAU for Live content, we sought to integrate the listening experience from the standalone Live app into the main client, scaling the content experience to our existing user base and eliminating the friction of needing to install a separate app to listen.

Users stories narrowed our focus to 3 areas: [1] As a user, I want to be able to find live content without downloading a new app [2] As a user, I want to know what shows are going live and when [3] As a user, I want to be reminded when a show I like is going live

We hypothesized previously that we would likely need to integrate parts of the live app into our main app if we wanted to scale, now having more clear understanding of what that integration would look like. The prototypes we aligned on for testing included [1] entry points [2] live room pages [3] notifications

We had a soft launch with the MVP product to stress test the functionality of live listening in the main app, get a baseline measurement of the funnel, and inform the product in the future phases. In parallel to launch, we also prepared for future iterations

^{USER EXPERIENCE}

^{SPOTIFY LIVE APP}

^{ALTERNATIVE UX VIEW}

^02.Put it in My Mouth Podcast

logo design
brand design
art direction

Put it in my Mouth podcast came to me with their vision - a woman fronted podcast with a very irreverent take on the food industry

I worked to distill the essence of the brand into a powerful and unique visual identity. The podcast is a lighthearted, fun commentary on the food industry. The main ask of this project was to come up with branding and a logo that could capture a disco, retro undertone while easily translating into merchandise like stickers, t-shirts, and hoodies.

^{MAIN LOGO}

^{SECONDARY LOGO}

^{TEXT LOGO}

^03.Microsoft Surface

user interface
user experience
advertising
custom content

This project involved creating interactive video ads, which were run across various streaming platforms including Hulu, FX Now, and FOX Now.

Microsoft Surface was integrated into episodes 208 and 209 of Lethal Weapon. The goal was to have the ad be a ‘story stretch’, which aired during the commercial break in pod A. This gave the feel that the ad was an extension of the show.

Custom footage was shot for both the linear TV spot and the engagement unit The unit was a ’choose your own adventure’, giving users the option to choose how Scorsese reacts. Like the linear execution, this was locked into pod A of the same break for every stream.

Objectives:
Brand promotion, in unit engagement, + brand lift
Solutions
Direct talent integration, choose your own adventure units, + episode sponsorships
Results:
+240% above guaranteed interactions per user
+7% lift in brand preference
Winner - IAC Best Technology Rich Media Online Ad

^{FIRST AD |
VIEW DEMO}

^{SECOND AD |
VIEW DEMO}

^05.Mantle Skincare

logo design
brand identity
package design
advertising

Mantle is a skincare company that combines CBD with other natural, plant-based ingredients.

Mantle is a Scandinavian skincare company that combines CBD with other natural, plant-based ingredients. With clean + clinical formulas and an empowering narrative, MANTLE creates award-winning products and celebrates personal expression.

This project included creating logos, brand + style guides, promotional product materials, and packaging for their collection of serums, cleaners, moisturizers, and other facial treatments. The goal was to reflect the everyday luxury and empowerment that the brand provides.