Kristen O'Donnell, a multi-hyphenate creative.
A decade leading creative strategy, brand direction, and go-to-market storytelling for the world's biggest beauty, luxury, entertainment, and media brands. I translate complex data, product strategy, and audience insight into art-directed narratives, campaigns, and brand systems, bridging creative vision with commercial strategy end to end.
Fifteen Brand Worlds, One System
Spotify Live
Podcast Charts
Video Podcasts
Music + Talk
Mantle
Covey
Put It In My Mouth
The Inkey List
Trestique
Saint Jane
Social Ads
Creative vision, meet commercial strategy.
I turn brand strategy into things you can hold: a wordmark, a name, a bottle you actually want on your shelf. I have done it at Spotify, at The Trade Desk, and for a two-host podcast putting its logo on hoodies.
I take every project all the way to shipped.
- Creative strategy
- Brand direction
- Naming and verbal
- Packaging
- Art direction
- Go-to-market
- Campaign
- Design systems
- In-app and product