Covey
Covey is a skincare company built around minimalist routines and natural ingredients. The rebrand is monochrome and quiet, with a routine that names itself: First of All, Next Up, Last but Not Least, Sun and Done, Sleep Tight.
the mark
Covey takes its name from a small flock of birds. The identity leans into that: a light, minimal wordmark and a routine that names itself.
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the palette
Monochrome, mostly. Greys and off-white doing the work so the routine reads as calm.
the routine
First of All cleanser, Next Up vitamin C, Last but Not Least moisturiser, Sun and Done, Sleep Tight. The name tells you where it goes in the routine before you read a word of copy.
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labels
Label design that keeps the front quiet and puts the detail where you look for it.
typefaces
The typefaces that carry the identity: logo, headings, and body text.
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