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Saint Jane

Concept · Branding, logo, packaging, advertising

Saint Jane is a luxury beauty and skincare brand built on plant-based ingredients. The rebrand is stone, engraving, and restraint: a fine serif wordmark, etched botanicals, and packaging that photographs like an object you would leave out.

IndustrySkincare / personal care
RoleBranding, logo, packaging, advertising
TypeConcept
Saint Jane cloche

the mark

A fine serif wordmark and an etched botanical, doing the work with a lot of restraint. This is the luxury end of the shelf.

Saint Jane wordmark and logo
Saint Jane wordmark and logo
Saint Jane wordmark and logo
Saint Jane wordmark and logo
Saint Jane wordmark and logo

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the palette

Stone, bone, and a whisper of colour. Nothing that raises its voice.

Saint Jane colour palette

the range

Serums, creams, and treatments in stone-textured bottles with engraved detail.

Saint Jane product range
Saint Jane product range
Saint Jane product range
Saint Jane product range
Saint Jane product range
Saint Jane product range
Saint Jane product range
Saint Jane product range
Saint Jane product range

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objects and retail

The cloche, the candle, and a shelving system for retail.

Saint Jane clocheSaint Jane cloche
Saint Jane deep sleepSaint Jane retail shelving

advertising

Campaign layouts for paid and social.

Saint Jane advertising
Saint Jane advertising
Saint Jane advertising

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