Saint Jane
Saint Jane is a luxury beauty and skincare brand built on plant-based ingredients. The rebrand is stone, engraving, and restraint: a fine serif wordmark, etched botanicals, and packaging that photographs like an object you would leave out.
IndustrySkincare / personal care
RoleBranding, logo, packaging, advertising
TypeConcept
the mark
A fine serif wordmark and an etched botanical, doing the work with a lot of restraint. This is the luxury end of the shelf.
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the palette
Stone, bone, and a whisper of colour. Nothing that raises its voice.
Stone#AFA09D
Bone#F3EEE8
Engraved Charcoal#48484B
Whisper Rose#AD7D73
Warm Stone#B8AEA4
Aged Oxblood#643E31
the range
Serums, creams, and treatments in stone-textured bottles with engraved detail.
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objects and retail
The cloche, the candle, and a shelving system for retail.
typefaces
The typefaces that carry the identity: logo, headings, and body text.
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