Video Podcasts
Video Podcasts launched on Spotify as a new in-app format and a creator tool for uploading the video versions of shows. It set Spotify up to compete with YouTube on podcasting, starting with the biggest show on the platform. I worked on the product design and the project management across both the listener format and the creator side.
a format and a tool
Two builds at once. A new in-app format so listeners could watch instead of only listen, and a creator tool inside the podcast dashboard for uploading the video version of a show.
scroll
watch while you scroll
The player collapses to a picture-in-picture window so video keeps going while you move around the app, then expands back to full screen.
- The Verge
“This feature sets Spotify up to compete with YouTube on podcasting. It has already locked down the platform's biggest show, The Joe Rogan Experience, and video podcasts mean creators have more flexibility with distribution.”
- Oompaville, via Business Insider
“I started a podcast with the support of the Juice and Spotify partnership, and my podcast ranked in the top 50 comedy charts and broke into the top 12 overall, exceeding my expectations.”
- Screen Rant
“Spotify users can also watch their favorite podcasters and see the reactions of both host and guests, a nice upgrade to the overall experience.”