The Inkey List
The Inkey List sells a wide range of ingredient-led products for every skin concern. The rebrand keeps a big catalogue coherent: apothecary-amber packaging, a monogram seal, and a front-of-pack system where the ingredient always comes first.
IndustrySkincare / personal care
RoleBranding, logo, packaging, advertising
TypeConcept
the mark
A tighter, more considered wordmark and a monogram seal for a range that is all about the ingredient on the label.
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the palette
Warm amber and apothecary neutrals, so a big catalogue still reads as one shelf.
Apothecary Amber#552A22
Chalk#EBE0DA
Parchment#DDCBB3
Vellum#F1E8DC
Ink Black#000000
the range
A wide catalogue, one system. Every product front says the ingredient first.
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packaging
Sets grouped by concern, so a beginner can buy a routine instead of decoding twenty products.
typefaces
The typefaces that carry the identity: logo, headings, and body text.
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