Trestique
Trestique makes multi-tasking makeup: one product that does two or three jobs. The rebrand gives it a soft serif wordmark, olive-and-cream cases, and a swatch system that photographs the product with its smear, so the whole range reads as one shelf.
IndustryCosmetics / personal care
RoleBranding, logo, packaging, advertising, content
TypeConcept
the mark
A soft, slightly imperfect serif wordmark set on warm taupe. Enough character to feel handmade, calm enough to sit on a compact.
scroll
the palette
Olive, cream, and a set of muted brights that come from the products themselves.
packaging
Multi-tasking makeup in olive-and-cream cases: a lip crayon, an eyeliner, a compact, mascara, shadow.
scroll
swatches
Shade shots with the product and its smear, one composition across the whole range.
scroll
content
Color-story shots for social and PDP, built to be cropped.
scroll