Trestique
Trestique makes multi-tasking makeup: one product that does two or three jobs. The rebrand gives it a soft serif wordmark, olive-and-cream cases, and a swatch system that photographs the product with its smear, so the whole range reads as one shelf.
IndustryCosmetics / personal care
RoleBranding, logo, packaging, advertising, content
TypeConcept
the mark
A soft, slightly imperfect serif wordmark set on warm taupe. Enough character to feel handmade, calm enough to sit on a compact.
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the palette
Neutrals with a note of dusty rose, pulled straight from the shade range.
Cream#FCFBF9
Blackout#171A1B
Warm Taupe#A69F95
Fog#D2D0CC
Dusty Rose#C4B5AE
Espresso#5B473F
packaging
Multi-tasking makeup in olive-and-cream cases: a lip crayon, an eyeliner, a compact, mascara, shadow.
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swatches
Shade shots with the product and its smear, one composition across the whole range.
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content
Color-story shots for social and PDP, built to be cropped.
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