Mantle
Mantle is a skincare company that pairs CBD with plant-based ingredients. The rebrand pulls it out of clinical blue-and-white into champagne, oxblood, and gloss, with a hand-drawn wordmark, self-explaining product names, and a sculptural bottle family. Still serious skincare, now with something you want to pick up.
the mark
A hand-drawn lowercase script, letters stacked and overlapping so the word folds into itself, like a layer doubled over. It works small on a bottle and large on a billboard, and it never needs a lockup to feel finished.
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the palette
Warm metals and a deep oxblood over tissue-paper neutrals. Barrier skincare usually reaches for clinical blue. This runs the other way and photographs rich for it.
naming
Every product gets a plain-spoken name that tells you what it does. The Magic Milk cleanser, The Glow Serum, The Chill Cream for redness, The Face Jelly, The Miracle Mask. Ingredients live on the back. The front just has to get you to pick it up.
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The label does not have to explain the product. The name already did that.
the range as sets
The line goes to market as three sets rather than a wall of loose products: Starter, Bestseller, Basics, each with its own launch art. A new customer picks a set, and retail gets three clean stories to sell.
advertising
Campaign layouts that carry the palette and the naming into paid and social.
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